« At Dayness, we believe that beauty begins with respect for nature and oneself. Each product is passionately crafted to reveal excellence. »— Madeleine FOUNDER OF DAYNESS
— OUR STORY
A brand born from a conviction
— A MESSAGE FROM THE FOUNDER
I created Dayness in 2024 to pay tribute to the ancestral savoir-faire of my homeland, Senegal, and marry it with Swiss cosmetic rigor.
Our baobab comes from the sacred forests of Saloum, where it is hand-picked by partner communities. Our formula is designed in Geneva with certified laboratories. This dual requirement is what makes Dayness unique.
My ambition: for every Dayness bottle to tell this story. And for every customer to feel it on their skin.
Madeleine
FOUNDER & MANAGER · DAYNESS SÀRL
— SIGNATURE INGREDIENT
The Gold of the Baobab
The baobab, an ancient tree known as the "tree of life," is at the heart of our formulations. Rich in vitamins A, C, E, and essential fatty acids, its oil deeply nourishes, regenerates, and protects the skin.
We source it ethically, directly from local communities in Senegal.
9x
Vit. C vs orange
100%
natural
2000
year · millennium
Four values that drive us
Natural & Clean
Paraben-free, sulfate-free, silicone-free.
Ethics
Fair trade, eco-designed packaging.
Effectiveness
Concentrated actives, visible results.
Heritage
Ancestral knowledge, contemporary luxury.
